Rice shampoo bars are innovative, solid-form hair care products formulated with natural rice-derived ingredients such as fermented rice water, rice bran extract, and rice protein. These bars provide gentle cleansing, deep nourishment, scalp hydration, and hair strengthening while promoting eco-friendliness by eliminating plastic packaging. They appeal to environmentally conscious consumers seeking sustainable alternatives to traditional liquid shampoos, reducing waste and chemical exposure. Rich in antioxidants, amino acids, and vitamins, rice-based components help improve hair elasticity, reduce breakage, and soothe irritated scalps, aligning with clean beauty and zero-waste trends.
Market Overview
The global rice shampoo bar market was valued at USD 1.47 billion in 2024 and is expected to reach USD 2.45 billion by 2032, growing at a CAGR of 6.60% during the forecast period of 2025–2032. This growth is propelled by increasing demand for plastic-free, natural hair care solutions amid rising environmental awareness and the clean beauty movement.
Market Segmentation
The market is segmented as follows:
- By Ingredient Type — Rice Bran Extract (dominant due to antioxidant properties), Rice Protein (largest projected share for strengthening benefits), Rice Water.
- By Packaging — Plastic-Free, Minimalist Packaging.
- By End User — Individuals, Salons & Spas.
- By Distribution Channel — Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/Drugstores, Direct Selling.
- By Product Type — Solid Rice Shampoo Bars, Liquid Rice Shampoos, Rice Protein Shampoos.
Rice bran extract and protein segments lead, reflecting preferences for nourishing, plant-based formulations.
Key Market Drivers
- Shift toward sustainable, zero-waste products reducing plastic pollution from conventional shampoo bottles.
- Growing adoption of natural, clean-label ingredients free from sulfates, parabens, and silicones.
- Viral social media trends highlighting rice water benefits for hair growth and shine.
- Emphasis on vegan, cruelty-free, and eco-conscious beauty routines.
Restraints and Challenges
Opportunities
- Expansion of vegan and plant-based beauty trends, with rice ingredients fitting clean formulations.
- Rising e-commerce penetration for niche, sustainable brands.
- Innovations in minimalist, travel-friendly packaging appealing to eco-travelers.
Regional Insights
- North America dominates with a 38.05% share, driven by strong clean beauty adoption, established brands, and plastic-free initiatives.
- Asia-Pacific is the fastest-growing region, benefiting from cultural familiarity with rice-based hair care traditions, urbanization, and digital beauty influences in markets like China and India.
Major Market Players
Key companies include Lush Fresh Handmade Cosmetics (U.K.), Ethique (U.S.), JR Liggett's (U.S.), Chagrin Valley Soap & Salve (U.S.), Friendly Soap (U.K.), Basin White (U.S.), Beauty and the Bees (Australia), Little Seed Farm (U.S.), Earthy Goodness (New Zealand), Wildland Organics (U.S.), HiBAR (U.S.), Unwrapped Life (Canada), The Solid Bar Company (U.K.), Rocky Mountain Soap Company (Canada), Acure (U.S.), Plaine Products (U.S.), The Earthling Co. (U.S.), Biovène Barcelona (Spain), Balade en Provence (France), and Eco Roots (U.S.).
These players focus on natural formulations and zero-waste innovations.
Recent Developments
Recent activities include Lush's naked mascara launch emphasizing zero-waste (July 2022), HiBAR's vegan certification (January 2024), and partnerships like L'Oréal with Debut Biotech for bio-identical ingredients (July 2024).
Conclusion
The Global rice shampoo bar market is positioned for steady growth through 2032, driven by sustainability demands and natural ingredient preferences. North America leads with eco-conscious consumers, while Asia-Pacific offers rapid expansion potential. Opportunities in digital retail and clean beauty innovations will overcome awareness barriers, solidifying rice shampoo bars as a key segment in eco-friendly hair care.
This summary is based on publicly available insights from the Data Bridge Market Research report overview as of late 2025. For detailed quantitative forecasts, financials, and custom analysis, refer to the full report at the original source.
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