Japan Wellness Tourism Market

Market Statistics

Base Year: 2025

Historical Years: 2020-2025

Forecast Years: 2026-2034

Market Size in 2025: USD 62.3 Billion

Market Forecast in 2034: USD 97.9 Billion

Market Growth Rate: 5.15% (2026-2034)

According to the latest report by IMARC Group, "The Japan wellness tourism market size reached USD 62.3 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 97.9 Billion by 2034, exhibiting a growth rate (CAGR) of 5.15% during 2026-2034."

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Japan Wellness Tourism Industry Trends and Drivers:

Japan’s wellness tourism is thriving as Japan capitalizes on its longstanding cultural heritage around holistic care, encompassing onsen (hot spring) bathing, traditional ryokan experiences, forest bathing (shinrin-yoku), and more. Attracting more and more international visitors focusing on mental and physical health, Japan is now one of the hottest destinations for wellness tourism – particularly post-pandemic. An unusual mix of ancient healing traditions, breathtaking landscapes and state-of-the-art wellness centres means the country has as much to offer residents wanting a quick pick-me-up as travellers looking for a truly transformative retreat. Japan’s aging population is also driving demand for travel focused on wellness as older travelers look for health-conscious leisure pursuits. Market growth is being complemented by government proclamations to encourage regional tourism and protect cultural wellness traditions.

Emerging technologies, consumer demands, are transforming wellness tourism in Japan. With the emergence of experiential travel, more travellers are seeking hands-on wellness programmes involving meditation, yoga, traditional Japanese cuisine (washoku) and therapeutic spa treatments. Wellness and luxury boutique properties are also crafting all-inclusive packages that include lodging, specialized treatments and curated experiences designed around individual health goals. Technology such as wellness tracking apps and virtual consultations with health professionals is also making wellness travel experiences more personalized. Meanwhile, travelers’ growing awareness of sustainability is leading to an increase in demand for green wellness retreats, focused on coexisting with nature, sourcing food organically, and least impacting the environment – a philosophy very aligned with Japan’s traditional values of balance and respect for the natural world.

Japan Wellness Tourism Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan wellness tourism market share. It includes forecasts for the period 2026-2034 and historical data from 2020-2025 for the following segments.

Travelers Type Insights:

• Primary
• Secondary

Service Type Insights:

• Transport
• Lodging
• Food and Beverage
• Shopping
• Activities and Excursion
• Others

Location Insights:

• Domestic
• International

Regional Insights:

• Kanto Region
• Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan wellness tourism industry.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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