Rice Market - Japan

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 18.3 Billion

Market Forecast in 2033: USD 26.5 Billion

Market Growth Rate: 4.2% (2025-2033)

According to the latest report by IMARC Group, "The Japan rice market size reached USD 18.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033."

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Japan Rice Industry Trends and Drivers:

Demand for rice in Japan is rising, bucking the trend in the typical Japanese diet, thanks to the essential part rice plays in home cooking and as a cultural staple. There is a trend of premium and gourmet rice in the market, consumers are becoming more quality-oriented rather than quantity-oriented, aromatic rice and black rice, etc. Specialty rice products are becoming more popular among consumers who are conscious about their health. Changing demographics are driving shifts in consumption including a growing demand for convenient, ready-cooked and single-pack rice products to address the needs of single-person households and older consumers, who want prepared meal solutions that are easy for them to cook. The overseas market of Japanese rice is now beginning to go further beyond, as the quality of Japanese rice is attracting people from around the world.

Food service has a significant proportion of rice consumption, providing consistent demand from restaurants, hotels, and catering companies for many rice varieties such as sushi rice and fragrant grain rice. The health and wellness streaks are positively affecting Rajgira (Amaranth seed) and Brown rice and Red rice and other whole grain products which have extra nutritionalbenefits such as more fibers, vitamins and minerals. Production of organic rice is also becoming as more and more consumers are taking the green path and demanding food grown through sustainable farming methods without the use of synthetic pesticides or fertilizers. Rice farmers in the country are the beneficiary of the government’s agricultural policies to encourage domestic farming and produce. In addition, the development of rice products (rice flour, rice drinks, rice snacks), new market categories and new occasions for consumption other than meal are expanding, leading the Japan rice market growth.

Japan Rice Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan rice market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product Type:

• Regular
• Aromatic

Breakup by Type:

• Red Rice
• Arborio Rice
• Black Rice
• Grain Fragrance Rice
• Brown Rice
• Rosematta Rice
• Grain Parboiled Rice
• Sushi Rice
• Others

Breakup by Grain Size:

• Long Grain
• Medium Grain
• Short Grain

Breakup by Distribution Channel:

• Offline Stores
• Online Stores

Breakup by Application:

• Food
• Feed
• Others

Regional Insights:

• Kanto Region
• Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan rice industry.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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