The Global Personalized Nutrition Market demonstrates strong growth. Valued at USD 12.22 billion in 2024, the market reaches USD 27.17 billion by 2032, expanding at a CAGR of 10.50% during 2025–2032. This report examines market dynamics, segmentation, drivers, restraints, opportunities, and competitive landscape, based exclusively on Data Bridge Market Research insights.

Understanding Personalized Nutrition

Personalized nutrition uses genetic testing, biomarkers, and lifestyle data to create customized plans, products (supplements, functional foods/beverages), and digital tools. Key applications include standard supplements, disease-based interventions (obesity, diabetes), and wellness optimization. Globally, it addresses chronic diseases and supports preventive healthcare via AI-driven insights.

Get Report : https://www.databridgemarketresearch.com/reports/global-personalized-nutrition-market

Market Size and Growth Projections

Rising lifestyle issues and tech advancements fuel growth. Valued at USD 12.22 billion in 2024, the market reaches USD 27.17 billion by 2032 at a CAGR of 10.50% (2025–2032).

Market Segmentation

By Product Type

• Dietary Supplements and Nutraceuticals → Dominant in 2025 (vitamins, minerals, amino acids for immune/wellness).
• Functional Food
• Functional Beverage
• Digitalized DNA-based Diet
• Sports Nutragenomics
• Others

By Age Group

• 0-18 Age Group
• 19-34 Age Group
• 35-54 Age Group
• 55+ Age Group

By Providers

• Wellness and Fitness Centers
• Medical Profession and Dietician
• Food Delivery Services
• Diagnostic Companies and Laboratories

By Dosage Forms

• Tablets
• Capsule
• Powders
• Liquids
• Others

By End User

• Hospitals
• Clinics
• Home Care
• Wellness and Fitness Centers
• Ambulatory Care
• Others

By Application

• Standard Supplements
• Disease-Based
• Others

Key Drivers Fueling Growth

• Rising lifestyle-related issues (obesity, diabetes, cardiovascular, metabolic).
• Increasing health/wellness focus.
• Demand for customized dietary solutions.
• Advancements in food technology/nutrition science.
• Awareness of tailored nutrition benefits.
• Genomics and technology progress.

Restraints

• High costs of solutions (genetic testing, tailored supplements: hundreds to thousands of dollars) → Limiting affordability/access in developing/low-income areas.

Opportunities

• Preventive healthcare demand.
• Genomics/tech advancements.
• E-commerce/digital health platform popularity.
• AI for enhanced recommendations, planning, adjustments.

Competitive Landscape

Major players include:

• Nestlé Health Science (Switzerland)
• Herbalife Nutrition Ltd. (U.S.)
• Amway Corporation (U.S.)
• The Nature's Bounty Co. (U.S.)
• GNC Holdings, LLC (U.S.)
• Persona Nutrition (U.S.)
• Care/of (U.S.)
• Baze Inc. (U.S.)
• DNAfit (U.K.)
• Nutrigenomix (Canada)
• Essensia Health (U.S.)
• Habit Food Personalized (U.S.)
• Lumen (U.S.)
• DNAlysis Biotechnology (South Africa)
• ZOE (U.K.)
• Vitabot (U.S.)
• MealPal (U.S.)
• Nutritional Genomics Inc. (Canada)
• DayTwo (Israel)

Recent developments:

• April 2024 → AHARA unveiled customized daily meal plans and rewards program.
• April 2024 → Food Technology student at Harper Adams University researched individualized dietary interventions in clinical practice.
• April 2024 → C.K. McWhorter & McWhorter Family Trust unveiled luxury wellness initiative with personalized nutrition.
• February 2024 → Momentous partnered with Humble Growth for performance wellness expansion.
• January 2024 → Mayo Clinic partnered with Hologram Sciences for Precision Nutrition Platform using predictive analytics.

Future Trends and Opportunities

Trends emphasize AI/data analytics for tailored plans via wearables, genetic tests, health apps. Opportunities in preventive care and digital platforms.

Conclusion

The Global Personalized Nutrition Market advances to USD 27.17 billion by 2032 at 10.50% CAGR, customizing wellness effectively. Stakeholders should leverage AI to address costs and seize preventive opportunities. Prioritizing North America's tech and Asia-Pacific's awareness will ensure tailored success.

Browse More Reports:

Global Electricwheel Chair Market
Global Food Ingredients (Acidulants) Market
Global Muscle Relaxant Drugs Market
Global Tactile Feedback Haptic Interface Market
Global Tissue Paper Market
Global Tax and Accounting Software Market
Global External Ventricular Drain Market
Global Food Minerals Market
Global Jerky Snacks Market
Global Smart Labels Market
Global Biomaterial Wound Dressing Market
Global Data Science Platform Market
Global Needle-Free Drug Delivery Market
Global Opioids Drug Market
Global Aircraft Carbon Brake Disc Market

About Data Bridge Market Research:

An absolute way to forecast what the future holds is to comprehend the trend today!

Data Bridge Market Research set forth itself as an unconventional and neoteric market research and consulting firm with an unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process. Data Bridge is an aftermath of sheer wisdom and experience which was formulated and framed in the year 2015 in Pune.

Contact Us:
Data Bridge Market Research
US: +1 614 591 3140
UK: +44 845 154 9652
APAC : +653 1251 975
Email:- corporatesales@databridgemarketresearch.com