Japan Male Grooming Products Market

Market Statistics

Base Year: 2025

Historical Years: 2020-2025

Forecast Years: 2026-2034

Market Size in 2025: USD 5,688.1 Million

Market Forecast in 2034: USD 9,398.2 Million

Market Growth Rate: 5.74% (2026-2034)

According to the latest report by IMARC Group, "The Japan male grooming products market size reached USD 5,688.1 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 9,398.2 Million by 2034, exhibiting a growth rate (CAGR) of 5.74% during 2026-2034."

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Japan Male Grooming Products Industry Trends and Drivers:

The concept of mascultinity is changing: male interests now include much more emphasis on personal care and the management of appearance, and the Japan male grooming products market is growing very well. The time when grooming was seen as an entirely feminine practice has changed significantly, modern men in Japan consider skincare, haircare and cosmetics products as the essential part of their lifestyle. The popularity of Korean and Japanese culture, such as K-pop and J-pop idols that talk openly about their grooming routines, has made male beauty a norm and even craze, especially for the younger generations. The increase in disposable income, urbanization and professional work culture demanding presentable looks have also spurred men to buy good grooming products. Social media sites and beauty influencers focusing on male products have contributed to educating men about the benefits and how to apply these products, gradually eroding the stigma that has historically been associated with male cosmetic use and inspiring male users from all age demographics to experiment with these products.

The market is further driven by the product innovation and premiumization, where the manufacturers are focused on developing men-specific formulations that cater to the unique needs of the male skin and its requirements. Sophisticated products such as beard care, anti-aging, UV protection and oil control are becoming popular among consumers who are increasingly looking for solutions to specific concerns. The availability of products has also been enhanced by the growth of men’s grooming aisles in stores, the rise of the premium service barbershop, and new subscription delivery models that take the hassle out of restocking. Electric grooming gadgets such as high tech shavers, trimmers and facial cleansing devices are becoming popular for the ease of use and sophistication in technology. Online retail platforms have become key growth factors as they allow customers to shop discreetly, feature a wide variety of products, and offer detailed reviews to help them make more informed decisions. Moreover, increasing focus towards personal hygiene and wellness driven by pandemic induced health consciousness has further strengthened the habitual grooming practices whereas premium products that are designed and promoted as lifestyle accessories are witnessing growth among affluent consumers who are valuing luxury experiences and brand prestige in their personal care options.

Japan Male Grooming Products Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan male grooming products market share. It includes forecasts for the period 2026-2034 and historical data from 2020-2025 for the following segments.

Product Insights:

• Male Toiletries
• Electrical Products
• After Shave Lotions
• Others

Price Range Insights:

• Mass Products
• Premium Products

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Regional Insights:

• Kanto Region
• Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Japan male grooming products industry.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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